No more adaptations please

Creative adaptation is not what is required at regional level; in fact you need a more focused approach with clear local messaging. Always remember an OEM can spend money in a half-page or a full-page advertisement with fewer enquiries because he has to look at PAN India numbers.

We strongly feel that dealership tactical ads should be more engaging and tactical in nature which can generate more hot leads rather just enquiries. All of us know that India is a price sensitive market, but in this red ocean market, Price War is not the solution. It will only accumulate to business losses; we have to differentiate our product and services for what they truly stand for.