MAN Trucks Brand Campaign
MAN Trucks is one of the leading commercial vehicle brands in the world. After commencing
operations in India in the year 2006 it was looking to generate greater awareness about its
products at a pan-India level. A national campaign was needed to meet these needs.
However, there was a challenge. The campaign had to appeal to Indian sensibilities while
adhering to MAN’s image as a global brand. The brand campaign created by us helped
achieve both these objectives successfully. Our media planning and strategy helped us
precisely target our audience, even in deepest pockets of the country, and our
communication style was tailored to match the taste of the Indian consumer. Our efforts are
already showing results as MAN Truck’s awareness improves each day.