TATA Factory Branding
There was a definite hype that surrounded the launch of TATA Altroz – the first premium luxury hatchback. With the approval of TATA Motors we took the hype to a whole new level by planning and executing the creation of 3D small-scale model cars. First, the models were designed using CAD drawings. The final selected drawings were printed into 3D small-scale car models in proportion to the TATA Altroz. The models were then taken into production where the process of injection die-casting with aluminium alloy was carried out. Soon after, they were painted exactly to the standards of TATA Motors in terms of primer, colour, coat and lacquer. The concept was a huge success as it gave customers a clear idea about the vehicle color shades which helped the customer to make their decision much simple and faster.