IPL Showroom Branding
The IPL always adds something new and exciting to cricket ever year. TATA Motors decided to approach us with a brief that the audience should connect with the brand by taking advantage of the IPL craze. We came up with the idea to design a Showroom Standee consisting of 3D cut-outs of the IPL captains. Customers visiting the showroom can click a larger than life picture of them with the captains and post it on their Instagram or any other social media account along with the hashtag #LoveAtFirstDrive.