TATA EV Brand Identity
TATA Motors has a very clear mindset of seamlessly penetrating the EV market and making it its own. The multinational company foresees a future where Indian roads and highways are dominated by electric vehicles. And it has its own vision to be a leading contributor towards making this future a reality.
As one of their leading partners, Ottoedge proactively took the initiative to plan and create a brand identity extension of the TATA EV brand communication guidelines. This extension would help to build up steam for the launch of the all-new range of TATA Electric Vehicles which included both passenger as well as commercial vehicles. Not to mention, our work received appreciation from the TATA team from the strategic as well as creative point of view.